Corporate Training is Broken
Nov 07, 2022Let’s face it … getting people actively involved and interested in training isn’t easy!
The world of business is undergoing a profound shift. Workers are making more of their own decisions. They don’t want to be told what to do. They want to learn – BUT -- they don’t want to sit through another boring lecture on a topic that does not bring them actionable knowledge or skill development.
As the struggle for talent intensifies, organizations face an intense challenge to build and grow their leadership capacity. The pace of progress is faster than ever before and workers must learn all the time to remain productive and relevant. Organizations that fail to learn will die.
As workers search and ask for the information they need, traditional training will be left behind, but companies who evolve and move toward learner centric gamification and game-based learning will thrive.
You know how important it is for employees to use what they learn… in fact, it’s directly tied to their success… and yours! 76% of employees say they’d stay at their company longer if they could benefit more from learning and development support.
Focus on helping high performers work smarter with the most effective ways to learn and develop new skills by using these four tactics in your next training program.
- Make growth a core part of employment for all staff. This requires not just learning experiences, but also the resources to facilitate them. Allocate budget to employee professional development so that higher-skilled employees can produce better quality work wand will be motivated to stay with your company.
- Think of your learners as heroes not puppets. Many LMS and other gamification companies will try to sell you on the idea that people will readily dance like a marionette puppet by simply slapping some meaningless badges, points, and leaderboards into your programs. Really? Is that the level of intelligence and savviness of your workforce? You must catch the attention of your target audience with a purposeful application of game mechanics to learning experiences.
- Clearly identify the business objectives. Adults want to learn new skills to apply immediately in the workplace. NO ONE wants to “List the 10 steps…” or “Become aware of the 55 standards…” There must be a clearly defined business objective that is actionable and communicated clearly. Organizations of all sizes have used gamification in areas such as customer engagement, sales training, learning and development, and employee onboarding. At its core, gamification is about driving engagement to achieve your business objective.
- Design for learner-centricity to engage your employees. Along with clear business objectives, don’t forget to clearly identify your learner’s objectives. While 3-story slides, foosball tables, and beer on tap are fun and great perks, employee engagement is the level of emotional commitment and connection employees have to an organization, which is driven by how successful they are at work both personally and organizationally. The sweet spot for gamification is where the business objectives and learner objectives overlap. A fundamental design point for gamification and game-based learning is to motivate players to achieve their goals – and those goals should overlap with the business goals.
Gamification and game-based learning will help make your workplace more engaging and productive because, when designed correctly, gamification has proven to be successful in engaging people and motivating them to change behaviors, develop skills, and solve complex problems.
Gamification can’t consist of a tacked-on, meaningless mixture of superficial game mechanics. An effective strategy requires structure and a framework for employees. You must clearly describe the challenge before them, make it clear how they can succeed, and explain why gamification is an important part of the training. It has to be part of a larger strategy. The results will be reward enough.
For More on Strategic Gamification:
- Check out our Student Portfolio page for clear examples of how gamification can transform your organization and improve employee engagement.
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